Course Overview

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world. You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context. In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

The MA (Hons) option allows you to combine your compulsory modules with arts and social science subjects such as History, English, Geography, Politics, or Psychology. In Scotland, an MA is an undergraduate degree and is the same level as a BA in other parts of the UK.

View the course modules for this degree on the university website BSc (Hons) Business Economics with Marketing course page www.dundee.ac.uk

Details
Course
BSc (Hons) Business Economics with Marketing
Study Level
Undergraduate
Routes
  • 4 years: 1 year International Stage One + 3 years degree study
  • Pathway IS1 Business and Economics
Study type
Degree
Study mode
Full Time
Tuition fee
Scholarships
Start Dates
  • January
  • April
  • September
  • November
Campus
University of Dundee – City Campus, Dundee
Entry Requirements
Choose your country of education