Course Overview

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world. You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context. In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets. You’ll also study one or two French modules in each level, either as a beginner or at intensive level if you have previously studied the language at Higher/A-Level. The MA degree should be your choice if you have a stronger interest in the arts, or social science based subjects.

Details
Course
MA (Hons) Business Economics with Marketing and French
Study Level
Undergraduate
Routes
  • 4 years: 1 year International Stage One + 3 years degree study
  • Pathway IS1 Business and Economics
Study type
Degree
Study mode
Full Time
Tuition fee
From £11,195
Scholarships
Start Dates
  • January
  • September
  • November
Campus
University of Dundee – City Campus, Dundee
Entry Requirements
Choose your country of education