Degree Overview

International Marketing is the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Our MSc International Marketing programme covers the traditional founding concepts and theories of marketing, and is a course suited for both those who want to build on their first-degree in a business-related subject, or those seeking to acquire new academic and practical skills having completed a bachelor’s degree in a subject different to business. Across the duration of the master’s programme, you will develop knowledge in a wide range of areas, including Digital Marketing, Marketing Strategy, Brand Management and Social Media, preparing you as best possible for graduate employment.

View the course modules for this degree on the university website MSc Digital and Social Media Marketing course page www.dundee.ac.uk

Details
Course
MSc Digital and Social Media Marketing
Study Level
Postgraduate
Routes
  • 15 months: 3 months (1 term) Pre-Masters (online or on-campus) + 1 year degree

    18 months: 6 months Pre-Masters (2 terms) + 1 year degree (on-campus)
  • Pathway PM Business, PM Business (Distance Learning)
Study type
Degree
Study mode
Full Time
Tuition fee
Scholarships
Start Dates
  • January
  • April
  • June
  • September
  • November
Campus
University of Dundee – City Campus, Dundee
Entry Requirements
Choose your country of education
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