Digital Marketing and Analytics
at University of Winchester
Studying a MSc in Digital Marketing and Analytics you will gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in relevant current and emerging industries. You will also develop skills within integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.
Course Overview
Modules include Digital Transformation in Marketing, Wed Design and Analytics, Social Media Marketing and Analytics and Consumer Analysis, Insight and Creativity. For the final dissertation/consultancy project, you are given a live brief from an external organisation facing digital marketing-related issues. You will collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As you learn the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there are optional, non-credit bearing, fieldwork and internship opportunities. Throughout the course, you are provided with live briefs from businesses facing issues currently or with recent case studies.
The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.
Winchester Campus Life
Experience a transformational education that grows your curiosity, builds your confidence and gives you the skills you need to have a successful and meaningful career.
- Study in the beautiful and historic city of Winchester
- Provides a unique and enriching student experience
- Over 185 years of history
For graduates in employment and/or further study in England
Graduate Outcomes Survey 2025 HESA
University of Winchester
The University of Winchester is a renowned educational institution with a 185-year history of academic excellence. It is ranked among the Top 15 for graduates in employment and/or further study (in England, Graduate Outcomes Survey 2025, HESA). The campus offers a dynamic academic environment, providing a diverse range of postgraduate and undergraduate courses. Focused on providing excellence in teaching, class sizes are small, with the aim of giving you an outstanding student experience.
Located in the historic city of Winchester, this beautiful self-contained campus boasts a welcoming, community feel, offering first-class, sustainable facilities for learning, teaching and student life. Its convenient location is within easy walking distance to Winchester city centre.
Why choose the University of Winchester
Happiest place to live in the UK
Winchester was voted 2nd in the Rightmove ‘Happy At Home’ Index, 2023.
Safest university cities
In England and Wales, Complete University Guide 2023.
For graduates in employment and/or further study in England
Graduate Outcomes Survey 2025 HESA.
Course modules for
Studying in Canada offers international students access to world-renowned universities, a diverse range of academic programmes, and a rich cultural experience that prepares you for a global career.
Studying in Canada offers international students access to world-renowned universities, a diverse range of academic programmes, and a rich cultural experience that prepares you for a global career.
Studying in Canada offers international students access to world-renowned universities, a diverse range of academic programmes, and a rich cultural experience that prepares you for a global career.
Studying in Canada offers international students access to world-renowned universities, a diverse range of academic programmes, and a rich cultural experience that prepares you for a global career.
Studying in Canada offers international students access to world-renowned universities, a diverse range of academic programmes, and a rich cultural experience that prepares you for a global career.
Studying in Canada offers international students access to world-renowned universities, a diverse range of academic programmes, and a rich cultural experience that prepares you for a global career.
Studying in Canada offers international students access to world-renowned universities, a diverse range of academic programmes, and a rich cultural experience that prepares you for a global career.
Studying in Canada offers international students access to world-renowned universities, a diverse range of academic programmes, and a rich cultural experience that prepares you for a global career.
Entry Requirements for
Undergraduate:
Recognised International Foundation course from a UK institution. Postgraduate: Diplomë e Nivelit të Pare / Bachelor with a minimum score of 7
International Student Fees
You can find the applicable international student course fee for your chosen pathway study route listed below.
| Study Route | Tuition Fees (2025-26) |
|---|---|
| Undergraduate | September – £16,700 |
| Postgraduate | September – £17,450 |
| Please visit University of Winchester website for full details of tuition fees. An additional £500 discount is applicable to anyone who pays in full prior to enrolment. | |
Scholarships at University of Winchester
Reach out to our admissions team for details about scholarships available to you.
