Course Overview

Strategic and operational aspects of marketing involve the formulation of marketing strategies, managing the marketing function and its positioning related to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing. The external marketing environment surrounds consumer behaviour and consumer psychology, marketing communication, public relations, and market research. This course programme also provides coverage across a wide range of business and management subjects, developing knowledge and understanding of organisations, their management, and the changing external environment in which they operate.

View the course modules for this degree on the university website BSc (Hons) Marketing course page www.bangor.ac.uk

Details
Course
BSc (Hons) Marketing
Study Level
Undergraduate
Routes
  • 4 years: 1 year International Year Zero + 3 years degrees study
  • Pathway IYZ Business Management and Economics
Additional Study Method
with placement year
Study type
Degree
Study mode
Full Time
Tuition fee
Scholarships
Start Dates
  • January
  • September
  • November
Campus
Bangor University, Bangor
Entry Requirements
Choose your country of education