Course Overview

Providing a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practices. Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data and Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, on top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years. Taught by industry practitioners with real-world experience, our lecturers have worked both agency and client-side at big-name companies across business and consumer brands. You will also have the opportunity to take a placement year in industry, with previous students having secured placements at the likes of Bosch and Samsung.

View the course modules for this degree on the university website BA (Hons) Advertising and Marketing Communications course page www.dmu.ac.uk

Details
Course
BA (Hons) Advertising and Marketing Communications
Study Level
Undergraduate
Routes
  • 3 years: 1 year International Year One + 2 years degree study

    4 years: 1 year International Foundation or Year Zero + 3 years degree study
  • Pathway IY1 Business and Management, IFC Business and Management, IYZ Business and Management
Additional Study Method
IYZ 2 Term available
Study type
Degree
Study mode
Full Time
Tuition fee
Scholarships
Start Dates
  • January
  • September
  • November
Campus
De Montfort University – Leicester Campus, Leicester
Entry Requirements
Choose your country of education