Course Overview

Marketers strengthen the relationship between brands and customers, and craft communication that tell the brand’s story, convey value and drive brand growth. At Mercy students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path. Areas of study include: marketing strategy, advertising, analytics, media, sales management and market research.

View the course modules for this degree on the university website BS Business Administration, Marketing<span class="flex pt-4">Course credits: 120 course credits</span> course page www.mercy.edu

Details
Course
BS Business Administration, MarketingCourse credits: 120 course credits
Study Level
Undergraduate
Routes
  • 4 years: 1 year International Year One + 3 years degree study

    4 years direct degree study
  • Pathway IY1 Business
Study type
Degree
Study mode
Full Time
Tuition fee
Start Dates
  • January
  • May
  • September
Campus
Mercy University Westchester, New York
Entry Requirements
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