Business Management and Marketing
at Universal Higher Education, UK
Preparing you to work in the rapidly evolving career in marketing and management.
Course Overview
The BSc Business Management and Marketing with foundation enables you to bridge the gap between your current academic level, and degree study. During your study you will focus on marketing, managing people, operations, logistics, finance and how businesses can stand out in competitive fast-changing customer environment, operate responsibly and effectively in different cultural markets. You will have the chance to improve your future job prospects by building your academic, leadership, and management skills through team activities and real-world scenarios. You will also learn about consumer behaviour and gain expertise in digital marketing, an important area of growth in today’s economy. Additionally, you will develop a better understanding of branding and marketing around the world, learning how to adapt your messages for different target audiences. Study an undergraduate degree in Business with our hybrid learning approach, so you can achieve your goals around your commitments.
– Hybrid learning on campus and online.
– Classes at evenings or weekends.
– Applicable for UK student loan.
– Mature and non-traditional education welcome.
**The BSc Business Management and Marketing degree is designed and awarded by University of Roehampton, London.**
UHE Greenwich Campus Life
Universal Higher Education in the UK (UHE) is a higher education institute based in busy Greenwich, London.
- Hybrid learning on campus and online.
- Classes at evenings or weekends.
- Located in Greenwich, easily accessible both by rail and road.
London was ranked the third most student-friendly city in the world in the QS Best Student Cities rankings 2026.
Course modules
This module equips first-year students with financial knowledge and skills for managing decisions personally and professionally. You will study financial principles including statements, budgeting, investment appraisal, risk analysis, and sustainability, using Excel and real-life case studies to build financial literacy and analytical thinking.
This module develops students’ talent, skills, and competencies through business readiness activities and live global challenges. Using industry knowledge, case studies, and coaching, you will gain the skills and professional attitudes valued by employers, helping you transition into work or entrepreneurship.
This module introduces key concepts and issues relating to business organisations in global environments. You will explore globalisation, objectives of organisations, and environments such as economic growth, international trade, and global industries, using analytical frameworks like PESTLE, Porter’s 5 Forces, and supply/demand analysis.
This module provides you with a comprehensive introduction to the core marketing concepts and the essential role of data in shaping marketing decisions. You will explore key topics including segmentation, targeting and positioning (STP), the marketing mix, and customer value, gaining a solid foundation in how organisations identify and respond to consumer needs.
This module helps you understand the challenges organisations face in a changing world influenced by climate change, social and political developments, technology, and workplace shifts at local and global levels. It provides frameworks for decision-making involving all stakeholders, focusing on sustainability, business ethics, social change, climate change, and active citizenship.
You will learn how to track online consumer behaviour, analyse digital journeys, and uncover insights using GA4. You will use Excel for data handling and analysis, and Power BI to support data visualisation.
This module covers the principles and practices of project management, with a focus on entrepreneurial and early-stage ventures. You will develop the capacity to manage uncertainty, adapt quickly, and deliver value through flexible but disciplined approaches.
This module will introduce you to the evolving world of digital marketing and will equip you with the knowledge and practical skills to plan and execute effective online campaigns. You will explore key areas across owned, earned, and paid media including website design, content marketing and SEO, email marketing, social media, influencer outreach, and paid advertising.
In an ever-changing world, organisations must make strategic choices based on solid analyses and decision-making processes. This module adopts an innovative teaching approach to illustrate how strategic management theories and models can be applied in different contexts and how they inform decision-making.
This module will provide you with an in-depth understanding of how businesses design and implement marketing strategies across international markets. You will explore key strategic areas including global market analysis, market entry strategy selection, cross-cultural adaptation, global branding, pricing, and sustainable marketing practices.
The Roehampton Live Project is a transformative capstone module designed to bridge the gap between academic study and professional practice. As the final part of the undergraduate experience, this 30-credit module provides you with an opportunity to apply your academic knowledge in a real-world setting, developing strategic solutions to real-world business challenges.
Careers project skills (consultancy) is an intensive 6-week taught module designed to equip you with the essential competencies needed for professional consultancy practice. This module serves as the skills-based foundation for the concurrent Roehampton Live Project, providing you with theoretical frameworks, practical tools, and professional capabilities required to deliver high-quality consultancy services to real clients.
Universal Higher Education, UK
Universal Higher Education in the UK (UHE) is a central study centre based in busy Greenwich, London. Here you are part of a busy student community with other students from all over the world. Our close campus helps you achieve your degree goals whilst ensuring you are in a supportive environment, with tutors always on hand to help.
Why choose UHE UK?
Inclusive learning for all
Courses are for a wide range of learners, including mature students and those from non-traditional educational backgrounds.
Study your way
Programs are designed to fit around your individual schedule, so you can study around your career, family responsibilities, or personal interests.
Accessibility
Based in vibrant Greenwich, London – a lively student hub that’s easy to reach by both rail and road.
Entry Requirements for
Diploma of Completed Secondary Specialised Education OR Diploma of Completed Secondary Education with a min. grade of 3/6
11 years completed
GPA: 4/6
English: Grade 4.5 in English in Diploma of Completed Secondary Education
International Student Fees
You can find the applicable international student course fee for your chosen pathway study route listed below.
| Study Route | Tuition Fees (2025-26) |
|---|---|
| Undergraduate | per year for remaining 3 years – £9,535 Foundation year – £5,760 |
Scholarships at Universal Higher Education, UK
Reach out to our admissions team for details about scholarships available to you.
