Course Overview

Designed for students interested in global business and marketing, the course explores how organisations operate across countries and how effective marketing strategies help brands grow and stand out in international markets. With economics at its core, it combines business, management and marketing to build a broad and flexible skill set. You will study topics such as micro and macroeconomics, globalisation, applied policy, business strategy, marketing research, branding and marketing for change, helping you understand both global markets and customer behaviour across cultures.

At the University of Dundee School of Business, learning is interactive and supportive, blending face-to-face teaching with digital resources in small, engaging classes. A strong emphasis is placed on practical, in-practice learning through real-world industry projects, funded internship opportunities and networking with professionals. By developing leadership, teamwork and problem-solving skills, you will graduate ready to take on global business challenges and build a successful career in international business and marketing.

The BSc (Hons) International Business with Marketing in Practice is a 3-year degree. After successfully completing the IS1 pathway, you will progress to Year 1 of the degree at the University of Dundee.

View the course modules for this degree on the university website BSc (Hons) International Business with Marketing in Practice course page www.dundee.ac.uk

Details
Course
BSc (Hons) International Business with Marketing in Practice
Study Level
Undergraduate
Routes
  • 4 years: 1 year International Stage One + 3 years degree study
  • Pathway IS1 Business and Economics
Study type
Degree
Study mode
Full Time
Tuition fee
Scholarships
Start Dates
  • January
  • April
  • September
  • November
Campus
University of Dundee – City Campus, Dundee
Entry Requirements
Choose your country of education

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