Business Economics with Marketing
at University of Dundee
Learn to apply economic theory to real business strategy. Focus on analysing markets and the strategic role of marketing in a multi-channel world. Ideal for understanding economic factors in growth, especially in emerging markets.
Course Overview
Gain the analytical toolkit to understand the economic forces shaping modern business. This degree focuses on how economic principles are practically applied within organisations and the wider commercial world.
Develop expertise in assessing market dynamics and strategic decision making, with integrated marketing focus. Learn marketing’s role in multi-channel environments and how it fits within organisational strategy. Special emphasis on evaluating economic factors in target markets, particularly emerging economies.
The key difference lies in the first two years. Choose the BSc for stronger focus on quantitative, analytical subjects. The MA pathway offers more arts and social science based subjects initially.
This programme prepares you for roles in marketing, business analysis, consultancy or policy, equipped to understand how economics drives business decisions.
Dundee Campus Life
Located on Scotland’s beautiful east coast, Dundee is a compact and friendly city set beside the River Tay. It offers the perfect balance of urban life and natural scenery, with beaches, parks and hills all close by. The city is affordable, safe and easy to explore on foot or by public transport.
- Strong reputation for teaching and research, particularly in life sciences, medicine and art and design
- Modern city campus within walking distance of shops, cafés and student accommodation
- Supportive international community with a welcoming and inclusive atmosphere
Scottish University of the Year 2025 – Daily Mail University Guide
Meet Ano, a student and hockey player from Zimbabwe
When I started looking at universities, I wasn’t just thinking about the course. I wanted more than just lectures and libraries. Back home, I played hockey every week. I loved the energy and the team spirit. So my parents and I searched for a place that valued sport and study.
University of Dundee
The University of Dundee is a leading institution in Scotland, known for its world-class teaching, innovative research and strong sense of community. Located on Scotland’s beautiful east coast, the University combines academic excellence with a friendly, inclusive environment in one of the United Kingdom’s most affordable cities.
You will benefit from hands-on learning, expert teaching and opportunities that prepare you for a successful global career. Dundee is a place where creativity, ambition and innovation come together, empowering you to make a real difference in the world.
Why choose the University of Dundee
Scottish University of the Year 2025
For its outstanding performance and long standing and impactful policies that put students first – Daily Mail University Guide 2025.
Bioengineering and Biomedical Engineering
Top in the UK for Bioengineering & Biomedical Engineering and 2nd for Medicine and for Dentistry. The Times and Sunday Times Good University Guide 2025.
In the UK for Education
In the subject rankings, 3rd in the UK for Education and 7th for Medicine, Finance, and Computer Science. The Daily Mail University Guide 2026.
Entry Requirements for
12th Grade Graduation Certificate with 50% in each subject
International Student Fees
You can find the applicable international student course fee for your chosen pathway study route listed below.
| Study Route | Tuition Fees (2025-26) |
|---|---|
| International Stage One | 3-term – Business* / Social Studies – January, April, September – £18,995 3-term – Nursing / Life and Biomedical Sciences / Engineering / Computing – January, September – £19,895 2-term – Business / Computing / Life and Biomedical Sciences / Nursing – January, April – £13,195 |
| International Stage Two | All available subjects – January, September, November – £20,195 |
| Pre-Master | 1-term – Design / Health Education and Social Sciences** / Nursing – April, June – £11,195 1-term – Business / Computing / Energy & Sustainability / Engineering / Law – April, June, September – £11,195 2-term – Business / Energy & Sustainability / Health Education and Social Sciences ** – January, April, June – £15,195 |
| The Distance Learning Pre-Master’s Programme is available exclusively to students in China. For detailed information on fees and eligibility, please contact us here. | |
| Fees are not inclusive of scholarships. All applications are subject to a non-refundable admin Fee of £220. Stated fees are for the pathway only. Stated fees do not include the annual tuition fee applicable for degree course continued at the university after completion of your pathway. For more information on progression degree fees please visit the university website directly. | |
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*The April intake International Stage One (IS1) 3-term Business pathway does not follow the standard progression route. Students will study International Stage One in Business from April to December and will then progress to International Stage Two starting in January. Fees for International Stage Two have not yet been confirmed. These fees are expected to be in line with Oxford International pathway fees and will be confirmed closer to the start of the International Stage Two programme. All pathway fees are subject to annual review and may increase in line with policy, inflation, or regulatory changes. |
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Scholarships at University of Dundee
Up to £6,000 scholarship for 3-term pathways
Up to £4,500 scholarship for 2-term pathways
Reach out to our admissions team for details about scholarships available to you.
Up to £5,500 scholarship for 1-term pathway
Up to £5,000 scholarship for 2-term pathway
Reach out to our admissions team for details about scholarships available to you.
Up to £5,000* for ICD student who completed pathway programme and progressing with Excellence outcome (Automatically assigned on progression if student has met an A grade average during their study in the college)
*Assigned on progression – if a students already has another scholarship confirmed (e.g. Vice Chancellors or GCS) they cannot combine these – they will be awarded the highest value scholarship only
Check the wide range of scholarships on the University of Dundee website
