Course Overview

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world. You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context. In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets. There are strong links between Psychology and business, in particular marketing. For example, developing a stronger understanding of the psychological behaviour of the consumer. Psychology is the scientific study of the mind and behaviour. Topics we cover include how babies learn, the way in which people’s mental skills change as they grow older, various personalities, and how social group dynamics work. You will also study different psychological disorders.

View the course modules for this degree on the university website MA (Hons) Business Economics with Marketing and Psychology course page www.dundee.ac.uk

Details
Course
MA (Hons) Business Economics with Marketing and Psychology
Study Level
Undergraduate
Routes
  • 4 years: 1 year International Stage One + 3 years degree study
  • Pathway IS1 Business and Economics
Study type
Degree
Study mode
Full Time
Tuition fee
Scholarships
Start Dates
  • January
  • April
  • September
  • November
Campus
University of Dundee – City Campus, Dundee
Entry Requirements
Choose your country of education