Course Overview

Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning. As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer. This course option is to focus some more on branding. You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information.

View the course modules for this degree on the university website MSc (Hons) International Marketing and Branding course page www.dundee.ac.uk

Details
Course
MSc (Hons) International Marketing and Branding
Study Level
Postgraduate
Routes
  • 15 months: 3 months (1 term) Pre-Masters (online or on-campus) + 1 year degree

    18 months: 6 months Pre-Masters (2 terms) + 1 year degree (on-campus)
  • Pathway PM Business, PM Business (Distance Learning)
Study type
Degree
Study mode
Full Time
Tuition fee
Scholarships
Start Dates
  • January
  • April
  • June
  • September
  • November
Campus
University of Dundee – City Campus, Dundee
Entry Requirements
Choose your country of education