Course Overview

This innovative degree combines international marketing principles with the transformative power of artificial intelligence (AI) in business. You will explore how AI-driven insights can improve marketing performance, support strategic decision-making, and create personalised customer experiences across global markets. The course covers key topics including international branding, consumer behaviour, digital marketing, data analytics, machine learning, and AI ethics. Through practical projects and real-world case studies, you will gain hands-on experience using AI tools to analyse markets, optimise campaigns, and solve business challenges. You will develop the skills to navigate complex international marketing environments while leveraging technology to drive innovation and competitive advantage. Supported by industry partnerships, guest speakers, and internship opportunities, you will graduate prepared for careers in global marketing, digital strategy, business analytics, and AI-enabled business transformation.

View the modules for this course on the partner’s website
MSc International Marketing and Artificial Intelligence for Business course page www.dundee.ac.uk

Details
Course
MSc International Marketing and Artificial Intelligence for Business
Study Level
Postgraduate
Routes
  • 15 months: 3 months (1 term) Pre-Masters (online or on-campus) + 1 year degree
  • Pathway PM Business
Study type
Degree
Study mode
Full Time
Tuition fee
Scholarships
Campus
City Campus, Dundee
Entry Requirements
Choose your country of education

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