Course Overview

This course offers a comprehensive introduction to both traditional marketing principles and modern digital strategies, including search marketing and customer experience design. You will explore global business challenges and opportunities, learning to develop effective strategies whether working for an established organisation or starting your own venture. The programme focuses on building key management skills to lead people, processes, systems, and operations. Alongside this, you will critically analyse contemporary business and management issues, helping you to develop the knowledge and confidence to navigate complex, real-world scenarios.

Details
Course
MSc Management and Marketing
Study Level
Postgraduate
Routes
  • 15 months: 3 months (1 term) Pre-Masters (online or on-campus) + 1 year degree

    18 months: 6 months Pre-Masters (2 terms) + 1 year degree (on-campus)
  • Pathway PM Business, PM Business (Distance Learning)
Study type
Degree
Study mode
Full Time
Tuition fee
From £6,500*
Scholarships
Start Dates
  • January
  • April
  • June
  • September
  • November
Campus
University of Dundee – City Campus, Dundee
Entry Requirements
Choose your country of education

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