Media and Communications

This professionally-oriented BA Media and Communications is designed to provide you with the creative and critical thinking, executive skills and business awareness to succeed in the creative industries. You will learn about the key media functions that define consumer culture, including marketing, branding PR, advertising, data and audience engagement. This degree will provide you with a deep insight into a rapidly-evolving industry, and give you broad based skills ranging from media production to data analytics. You will not only develop journalistic skills such as research, identifying and interviewing credible sources, editing texts and selecting stories for publication, but also learn about the business of media, preparing you for the more detailed exploration of different aspects of the media environment in the following years. Working with practitioners and experts, you will develop practical skills in digital media production, project management, and creative skills in diverse formats including radio and podcasting, photography and feature writing. You will develop the ability to devise marketing and digital communications strategies, target messages to a wide range of audiences, and understand storytelling and media language. You will have the opportunity to conduct research on key topics relating to media communications and will be encouraged to reflect on your own role as a consumer and creator of media content. You will gain important insights into how audiences engage with brands and companies using audio-visual experiences. This will enable you to offer a valuable and informed contribution, particularly to those industries seeking to understand new trends and engage with youth markets. You can tailor your degree by choosing modules that fit with your interests, whether its developing your research skills, learning how to create effective multiplatform and mobile campaigns, or practicing journalism skills and radio and podcast production. This practice-based, industry-facing programme is designed to give you real world experience. You will be taught by industry practitioners and will have the opportunity to do a year-long work placement as part of your degree. You will be assessed in a variety of methods, including oral presentations, ‘real world’ case study projects and portfolio work.