Course Overview

You will take a scientific approach to psychology, exploring how biological, cognitive, and neural processes shape behaviour, alongside social and environmental influences, and apply this knowledge in the fast-paced world of digital marketing.
You will build a strong foundation in core areas of psychology while developing expertise in modern marketing practices, from consumer insights to digital strategy. By combining theory with real-world application, you will learn how to influence audiences, interpret data, and design campaigns that deliver meaningful results in an ever-evolving digital landscape.
Throughout the course, you will:

  • Apply psychological principles to digital marketing and consumer behaviour
  • Explore behaviour from biological, cognitive, developmental, and social perspectives
  • Gain experience with industry tools such as Google Analytics, Mailchimp, Power BI, and advanced Excel
  • Develop research, analytical, communication, and decision-making skills
  • Build confidence in using data to inform marketing and strategic decisions

View the modules for this course on the partner’s website
BSc (Hons) Psychology and Digital Marketing course page www.roehampton.ac.uk

Details
Course
BSc (Hons) Psychology and Digital Marketing
Study Level
Undergraduate
Routes
  • 3 years direct degree study

    + 1 year additional study for optional placement
Additional Study Method
with placement year
Study type
Degree
Study mode
Full Time
Tuition fee
Start Dates
  • September
Campus
University of Roehampton London, London
Entry Requirements
Choose your country of education

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