Course Overview

Modules include Digital Transformation in Marketing, Wed Design and Analytics, Social Media Marketing and Analytics and Consumer Analysis, Insight and Creativity. For the final dissertation/consultancy project, you are given a live brief from an external organisation facing digital marketing-related issues. You will collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As you learn the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there are optional, non-credit bearing, fieldwork and internship opportunities. Throughout the course, you are provided with live briefs from businesses facing issues currently or with recent case studies.

The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.

View the course modules for this degree on the university website MSc Digital Marketing and Analytics course page www.winchester.ac.uk

Details
Course
MSc Digital Marketing and Analytics
Study Level
Postgraduate
Routes
  • 1 year direct degree study
Study type
Degree
Study mode
Full Time
Tuition fee
Start Dates
  • September
Campus
University of Winchester, Winchester
Entry Requirements
Choose your country of education

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