Course Overview

Discover how marketing and psychology work together to influence consumer behaviour and shape successful marketing strategies. You will explore psychological theories alongside modern marketing practices, gaining the knowledge and practical skills needed to create customer-focused campaigns.

Throughout the course, you will develop practical and professional skills, including:

  • Applying consumer psychology to marketing campaigns and customer engagement
  • Building expertise in marketing, creative media and future-focused strategies
  • Gaining hands-on experience through projects with leading brands and industry-focused challenges
  • Developing skills in areas such as content design, customer research, brand development and marketing strategy

The course combines academic study with real-world experience to prepare you for careers in marketing, branding, customer insights and related fields. It is accredited by the Chartered Institute of Marketing (CIM) and delivered by Sheffield Business School, whose business courses are accredited by the Association to Advance Collegiate Schools of Business (AACSB).

*Subject to UKVI Approval
All information given, and offers issued, are subject to obtaining approval from UK Visas and Immigration (UKVI). If UKVI approval is not received in time for the advertised intake, you will be notified within a reasonable timeframe, and your place will automatically be deferred to the next available intake. If you do not wish to defer to the next intake, you will have the option to request a refund of any fees paid.

View the modules for this course on the partner’s website
BA (Hons) Marketing with Psychology course page www.shu.ac.uk

Details
Course
BA (Hons) Marketing with Psychology
Study Level
Undergraduate
Routes
  • 4 years: 1 year International Foundation or Year Zero + 3 years degree study
  • Pathway International Foundation Year in Business, Law and Social Studies, International Year Zero in Business, Law and Social Studies
Study type
Degree
Study mode
Full Time
Tuition fee
Start Dates
  • September
Campus
Sheffield City Campus
Entry Requirements
Choose your country of education

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