Course Overview

Explore the principles of modern marketing while developing the knowledge and practical skills to create effective campaigns and build strong brands. You will combine creativity with strategic thinking, gaining experience across a range of specialist marketing areas and preparing for a fast-moving industry.

Throughout the course, you will develop practical and professional skills, including:

  • Exploring future-focused marketing strategies and creative media
  • Specialising in areas such as consumer psychology, digital marketing, events marketing, global marketing or leadership
  • Gaining real-world experience through projects with leading brands and industry-focused challenges
  • Building your professional network within the University’s award-winning enterprise centre

The course combines academic study with hands-on experience to prepare you for careers across the marketing industry. It is accredited by the Chartered Institute of Marketing (CIM) and delivered by Sheffield Business School, whose business courses are accredited by the Association to Advance Collegiate Schools of Business (AACSB).

View the modules for this course on the partner’s website
BA (Hons) Marketing course page www.shu.ac.uk

Details
Course
BA (Hons) Marketing
Study Level
Undergraduate
Routes
  • 4 years: 1 year International Foundation or Year Zero + 3 years degree study
  • Pathway International Foundation Year in Business, Law and Social Studies, International Year Zero in Business, Law and Social Studies
Study type
Degree
Study mode
Full Time
Tuition fee
Start Dates
  • September
Campus
Sheffield City Campus
Entry Requirements
Choose your country of education

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