Course Overview

Explore the relationship between international business and marketing while developing the strategic, analytical and practical skills needed to succeed in global organisations. You will examine how businesses and brands operate across international markets, gaining a deeper understanding of strategy, leadership and cross-cultural management.

Throughout the course, you will develop practical and professional skills, including:

  • Applying international business and marketing strategies in global contexts
  • Understanding cross-cultural management, international strategy and global supply chains
  • Working on live business challenges and engaging with industry professionals and alumni
  • Developing the analytical, communication and leadership skills required for international management roles

The course combines academic study with practical, internationally focused learning to prepare you for careers in international business and marketing. It is accredited by the Chartered Institute of Marketing (CIM), providing opportunities to gain professionally recognised marketing qualifications.

View the modules for this course on the partner’s website
MSc International Business and Marketing course page www.shu.ac.uk

Details
Course
MSc International Business and Marketing
Study Level
Postgraduate
Routes
  • 15 months: 3 months (1 term) Pre-Masters + 1 year degree
  • Pathway International Incorporated Masters in International Business and Management
Study type
Degree
Study mode
Full Time
Tuition fee
Start Dates
  • September
Campus
Sheffield City Campus
Entry Requirements
Choose your country of education

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