Course Overview

Explore how businesses are managed and how effective marketing strategies help organisations grow, compete and build strong customer relationships. You will examine contemporary business and marketing challenges while developing the skills needed to succeed in an AI-driven business environment.

Throughout the course, you will develop practical and professional skills, including:

  • Understanding business management and marketing principles
  • Exploring customer value, digital experiences and brand success
  • Building critical thinking, teamwork and data-driven decision-making skills
  • Gaining real-world experience with opportunities to specialise in areas such as experiential marketing, consumer psychology or enterprise

The course combines academic study with practical application to prepare you for careers in business, marketing and leadership. It is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Leadership and Management (ILM).

*Subject to UKVI Approval
All information given, and offers issued, are subject to obtaining approval from UK Visas and Immigration (UKVI). If UKVI approval is not received in time for the advertised intake, you will be notified within a reasonable timeframe, and your place will automatically be deferred to the next available intake. If you do not wish to defer to the next intake, you will have the option to request a refund of any fees paid.

View the modules for this course on the partner’s website
BA (Hons) Business Management and Marketing course page www.shu.ac.uk

Details
Course
BA (Hons) Business Management and Marketing
Study Level
Undergraduate
Routes
  • 4 years: 1 year International Foundation or Year Zero + 3 years degree study

    3 years: 1 year International Year One + 2 years degree study
  • Pathway International Foundation Year in Business, Law and Social Studies, International Year Zero in Business, Law and Social Studies, International Year One in Business Management
Study type
Degree
Study mode
Full Time
Tuition fee
Start Dates
  • September
Campus
Sheffield City Campus
Entry Requirements
Choose your country of education

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